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en.wikipedia.org].
These rings are typically made of yellow or rose gold with diamonds. They usually include the team name, team logo, the phrase "World Champions", and the Super Bowl number (usually indicated in Roman numerals). Many rings feature diamonds in the shape of the Vince Lombardi Trophy or a football, to illustrate the number of Super Bowls that the franchise has won.[7] Also, the rings are customized with the player's name and uniform number. The NFL contributes approximately $5,000-$7,000 per ring for up to 150 rings for the winning team; any additional costs are borne by the team.[8] Most rings are manufactured by memorabilia company Jostens.[citation needed] The rings often are normally presented in an elegant box and/or display case.
The winning team can typically present any number of rings to whomever they choose, including usually, but not limited to: players (active roster, inactive roster, or injured reserve), coaches, trainers, executives, personnel, and general staff. Some teams have given rings to former players and coaches that were on the team at some point during the season, despite not having been on the winning roster for the Super Bowl itself.[9][10] Sometimes a team will make rings available to fans as part of a charity raffle.[11]
A recent trend over the last 15–20 years has been lesser rings awarded to front office staff. These are commonly called "B" and "C" level rings and are smaller and contain fewer diamonds or contain faux diamonds. The first instance of this was the Redskins Super Bowl XVII ring when many in the front office received rings that were not solid gold and contained cubic zirconia stones (which resemble diamonds). When Tampa Bay won Super Bowl XXXVII, the players and coaches received rings with a diamond-centered Lombardi trophy.[12] Some staff received rings with a metal Lombardi trophy and real diamonds surrounding the trophy and the "C" level ring did not contain any diamonds. Per the CBA, players that were on the winning team's practice squad at the time of the Super Bowl victory are also entitled to a ring, but it can be one of lesser value.[13]