Haven't posted in probably a decade but read this article and came here to see if it was posted and read the reactions. Terrific, informative piece, very entertaining/illuminating.
This excerpt jumped out at me:Beckham fit right in with the savants. McVay slowed down his offensive tempo at first, while his new wideout learned 10–15 plays a game. When Beckham came closer to mastering the offense, McVay sped the tempo back up, confusing defenses that had studied recent tape. The Rams won five straight before a late loss against the 49ers in Week 18.Solid plan, but it had to have made correcting their November swoon all the more difficult.
And then later, this regarding SB prep:They would also accept much more readily the idea that an opponent would shut down their best offensive player—Kupp—because they were prepared to unveil Beckham as the ultimate antidote.As expected, that injury completely thwarted their game plans.