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sfbayram
Reduce the profits selling tickets bring in.
Make more money and put the right fans in the seats.

If anything, Stan should lower the tix prices.

I'd argue that most hard-core Rams fans (the ones who will get on their feet and scream the entire game) find it very difficult to afford the (at minimum) $1,100 it costs for a family of four to attend a game (I won't even get into the email Stan sent me asking for 50K for a single PSL). This isn't a problem for many of the "wine & cheese" fans. But they only got the tix because someone told them they'd be a good investment. Can't be mad at them if they treat them like a commodity, right?

If the team wants to fix the issue, they've either got to win a chip or go the Dodger stadium route and sell cheap tix. There are costs either way you go.