Right now the people who are able to buy tickets are not little kids living in LA.
The Rams are targeting those little kids, so in 10 years when they are buying tickets they will fill SoFi with Rams fans.
Some of us remember back to the 60's when the Rams were kings of LA. Believe it or not, the Lakers were an afterthought back then, the Dodgers were newbies, and the Rams filled the Coliseum with Rams fans.
I was a Rams fan back in the mid-60's and hardly anyone cared about the Lakers even with West and Baylor. The Lakers were a small blurb in the LA Times sports pages.
So now we gotta rebuild what we once had by winning championships and targeting the kids.
~ max ~
“The consciousness of good intentions disdains ambiguity.” - Alexander Hamilton