July 13, 2021 05:18AM
Hmmm, I like it! I would make some small changes such as the number outlines, but this might be as good as it gets for us! Very close to the Ferragamo aways uni's that we all love!!!

Rams’ ‘modern throwback’ jerseys evoke super memories

The Rams’ new “modern throwback” jerseys, unveiled Tuesday morning, are meant to invoke the team’s look from 1973-1999. The new shirt features pure-white torsos with solid-blue numbers and yellow sleeves capped by blue Rams horns, with a rams-head logo on the neck and the team’s wordmark on the front. (Photo courtesy of Los Angeles Rams)

By Kevin Modesti | kmodesti@scng.com | Daily News
PUBLISHED: July 13, 2021 at 7:00 a.m. | UPDATED: July 13, 2021 at 7:00 a.m.









Torry Holt looks at the Rams’ new jerseys and sees the good old days, the Greatest Show on Turf era and the Super Bowl-winning season of 1999.

“Awesome,” said Holt, the former All-Pro wide receiver. “First thing I said after I saw the uniform was that it has championship written all over it.”

That’s the reaction Rams executives hoped to hear from former players and long-time fans as they unveiled the latest item in the players’ on-field wardrobes Tuesday morning.

What they’re calling a “modern throwback” will be the team’s third jersey in 2021, an addition to the royal-blue, bone-white and bright yellow elements in the uniforms and logo introduced with much fanfare in 2020.

The new shirt features pure-white torsos with solid-blue numbers and yellow sleeves capped by blue Rams horns, with a rams-head logo on the neck and the team’s wordmark on the front.

Rams COO Kevin Demoff said it’s to be worn – with yellow pants – for three games during the upcoming regular season, the Sept. 12 opener against the Chicago Bears, the Nov. 7 meeting with the Tennessee Titans, and the Nov. 15 Monday night road game with the San Francisco 49ers.

Those dates are chosen for a reason. The Rams beat the Titans in the Super Bowl following the 1999 season, and the 49ers plan to wear 1994 throwback uniforms in that Monday game.

Demoff said the new jerseys are meant to invoke the L.A. and St. Louis Rams’ look from 1973 to 1999, a period in which they made the playoffs 15 times and won two NFC titles and that Super Bowl, and their Hall of Famers included Eric Dickerson, Jackie Slater, Jack Youngblood, Kevin Greene, Jerome Bettis, Marshall Faulk, Isaac Bruce, Kurt Warner and Orlando Pace.

Fans and former Rams were consulted in the design process.

Holt, for one, sounded almost as thrilled as if he’d caught that Super Bowl touchdown pass again.

“I’m so happy that the Rams, all those that were involved in the (decision), were kind enough and respectful enough and open enough to continue to incorporate the history of our organization into the modern uniforms that we see now,” Holt, 45, the franchise’s all-time leader in catches (5.5) and receiving yards (80.1) per game, said from Raleigh, N.C.

Holt loved the appearance of Rams horns on the jersey’s shoulders as well as the helmets, giving the impression of real rams ready to charge.

“We know rams, when they get in their battles, that’s what they do, they clash,” Holt said. “That’s what our football team (does), starting with Aaron Donald. They’re looking to clash with the NFL.”

While the ’70s-to-’90s look should be popular, there also are fans who grew up with the white-and-blue (but no yellow) Rams uniforms worn by the Deacon Jones-Merlin Olsen-Roman Gabriel teams of the ’60s and early ’70s.

Demoff said a modern look based on the white-and-blue era could come in 2022 or 2023 if the Rams take the option under NFL rules of adding a fourth uniform and a second helmet.

“You love the passion of fans around these topics,” Demoff said.

Speaking of which, the new jerseys went on sale Tuesday at the Rams’ merchandise store at SoFi Stadium and online at www.ramsfanshop.com.



#HelmetHornsMatter

“Well, the color is good, I like the metallic blue,” Youngblood recently said while laughing, via NFL Journal. “The horn is terrible. It looks like a ‘C.’ When I first saw it on the logo I honestly thought it was a Charger logo.

“Now when I see it on the helmet, it just isn’t a ram horn. There is no distinct curl like a mature ram horn. I don’t know how the Rams could get that wrong. That is your symbol and it has been for what? Seventy years or more? Longer than I have been alive? It’s just not us, it’s not the Rams.”---Mr. Ram Jack Youngblood


SubjectAuthorViewsPosted

  New Jersey revealed

LSURAM1358July 13, 2021 05:08AM

  Awesome- Ferragamo!! Attachments

Ram Fan Teacher368July 13, 2021 05:12AM

  Re: Awesome- Ferragamo!!

MamaRAMa238July 13, 2021 05:17AM

  Re: Awesome- Ferragamo!!

Ram Fan Teacher315July 13, 2021 05:18AM

  I agree

IowaRam331July 13, 2021 08:26AM

  Getting one as soon as they drop

Ram_Ruler275July 13, 2021 05:35AM

  I Bought the Donald Right Away. Selling Out Fast!!

Ram Fan Teacher295July 13, 2021 05:45AM

  crap! didn't know they were already available!

Ram_Ruler156July 13, 2021 05:50AM

  Re: New Jersey revealed video

LSURAM223July 13, 2021 05:14AM

  Re: New Jersey revealed video

ATXRams146July 13, 2021 05:48AM

  Ahhh... Seeing the old days....Dickerson...Warner and.....

Ramgator243July 13, 2021 07:00AM

  The old days?..

waterfield130July 13, 2021 08:37AM

  Re: Ahhh... Seeing the old days....Dickerson...Warner and.....

MamaRAMa268July 13, 2021 09:52AM

  Re: Ahhh... Seeing the old days....Dickerson...Warner and.....

WhiteHorns151July 18, 2021 06:49PM

  Just by adding the...............

Crazylegs212July 24, 2021 08:17AM

  Re: Just by adding the...............

Rampage2K-113July 24, 2021 09:52AM

  Here is the Article...

Ramsdude314July 13, 2021 05:18AM

  Won't be long, folks.....

NewMexicoRam150July 13, 2021 09:04AM

  I found THIS part to be VERY interesting....

RAMbler152July 13, 2021 10:05AM

  Re: I found THIS part to be VERY interesting....

nicecatchellard132July 13, 2021 10:18AM

  Re: I found THIS part to be VERY interesting....

RAMbler92July 13, 2021 10:25AM

  They've GOTTA go with black shoes if they do blue n whites.

Ramgator227July 13, 2021 10:24AM

  Oh yeah....

RAMbler239July 13, 2021 10:27AM

  Re: Oh yeah.... Attachments

Ramsdude172July 13, 2021 10:44AM

  Better but......Meh!

Ramgator169July 13, 2021 05:18AM

  Re: Better but......Meh!

RAMbler223July 13, 2021 06:12AM

  Re: Better but......Meh!

Ramsdude135July 13, 2021 06:31AM

  Rams "modern throwbacks" per Jourdan

LMU93227July 13, 2021 05:19AM

  These are amazing

Ram_Ruler175July 13, 2021 05:22AM

  The best of the current uni's, not even close (nm)

BigGame81292July 13, 2021 05:22AM

  These get worn Week 1, Week 9, Week 10 (nm)

BigGame81144July 13, 2021 05:26AM

  Being worn for the Bears, Titans and 49er Games!

Ram Fan Teacher163July 13, 2021 05:46AM

  Hell yeah!!! Attachments

Rampage2K-212July 13, 2021 05:30AM

  Re: Hell yeah!!!

Ram Fan Teacher150July 13, 2021 05:48AM

  Re: Hell yeah!!!

Ramsdude164July 13, 2021 06:01AM

  i am glad that you are happy with the jerseys

PHDram278July 13, 2021 06:08AM

  Re: i am glad that you are happy with the jerseys

Ramsdude156July 13, 2021 06:27AM

  i guess i did

PHDram269July 13, 2021 07:22AM

  Re: i guess i did

Ramsdude207July 13, 2021 08:07AM

  Re: Hell yeah!!! Gotta get me that Donald jersey!!!!

oldschoolramfan132July 13, 2021 08:49AM

  So is Cam back to #23 ??? Attachments

Rampage2K-184July 13, 2021 07:01AM

  Hope so. Nm

stlramz123July 13, 2021 04:14PM

  Re: New Jersey revealed

SoCalRAMatic151July 13, 2021 07:13AM

  Ram Legends React

JYB165July 13, 2021 08:47AM

  Re: New Jersey revealed

Ekern55199July 13, 2021 09:05AM

  Re: New Jersey revealed

moklerman324July 13, 2021 10:03AM

  Better than the bone

JimYoungblood53147July 13, 2021 02:13PM

  Re: New Jersey revealed: Again.. My favorite of all time

Anonymous User242July 13, 2021 02:26PM

  Re: New Jersey revealed

zn141July 13, 2021 02:32PM

  Stafford Attachments

IowaRam319July 13, 2021 02:52PM

  Rams back on top of the food chain Attachments

IowaRam202July 13, 2021 03:04PM

  Re: Rams back on top of the food chain

oldschoolramfan115July 14, 2021 07:20AM

  Well the bar was pretty low

Atlantic Ram136July 14, 2021 05:54AM

  Yep

JimYoungblood53130July 14, 2021 04:08PM

  former ram greats react

joram153July 18, 2021 05:59PM

  Re: former ram greats react

Killrazor232July 19, 2021 01:02AM

  Re: former ram greats react

nicecatchellard237July 19, 2021 06:26AM

  Re: former ram greats react

PHDram151July 19, 2021 10:19AM

  Re: former ram greats react

Ramsdude125July 19, 2021 10:28AM

  Re: former ram greats react

PHDram207July 19, 2021 10:43AM

  Crazy to me how many are still on the dock

Rampage2K-140July 19, 2021 06:37PM

  Re: Crazy to me how many are still on the dock

moklerman282July 19, 2021 07:22PM

  That’s exactly where I stand on these jerseys…

canadaram149July 19, 2021 06:32AM