All this mis-direction is a beautiful thing to watch.
It's a type of football that "travels" well to other stadiums because it's controlled chaos. It keeps a defense looking, instead of running to the football. The defense first has to read their responsibility's, then find the football. By then, you are a step late to the hole and the RB is 5 yds downfield.
Rams have TE's at fullback, or TE's go in motion to lead up the alley, or it's Play Action pass off of all this. Not to mention jet sweeps and QB roll outs.
Top it all of with WR's that BLOCK!
Defenses have their hands full with this stuff!
I LOVE IT!