Re: why no yellow pants?

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Speed_Kills
that’s my only gripe if you can call it that

the blue on blue is ok but it’s about the blue and yellow that really makes it work

they must have data that shows that despite what we think the yellow does not register with most

Agreed on the Blue over Yellow! The uni doesn't "pop" with the blue pants like it does with yellow. All blue looks like a color rush uni.

Disagree on the "they must have data...". I don't think they relied on ANY data during any of this uni\logo change. What kind of data says..."Let's steal the ASU logo and use it as ours"? What kind of data says it's ok to neuter the ICONIC helmet horn?!?!?!

Nah, IMO, they flew by the seat of their pants and a gut feeling. There was no data that said..."Let's use the Fibonacci sequence!". IMO, it was just an over thought, over creative, bad idea by someone who tried to be the "smartest in the room"...but weren't.

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#HelmetHornsMatter

“Well, the color is good, I like the metallic blue,” Youngblood recently said while laughing, via NFL Journal. “The horn is terrible. It looks like a ‘C.’ When I first saw it on the logo I honestly thought it was a Charger logo.

“Now when I see it on the helmet, it just isn’t a ram horn. There is no distinct curl like a mature ram horn. I don’t know how the Rams could get that wrong. That is your symbol and it has been for what? Seventy years or more? Longer than I have been alive? It’s just not us, it’s not the Rams.”---Mr. Ram Jack Youngblood