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oldschoolramfan
Really, the PR Dept. should have searched past history of all NFL Teams and how they came up with their uniforms.

The Rams, had contest by the fans in 1973............Nobody knew of this?

Such a shame........That would have been Crazylegs WINNING this year!

It's a different time and I'm sure they would have been able to find the article. Years ago, they used companies used ot send out request for coming up with beer jingles and now they pay an advertising firm to do research and come up with a campaign. Now, I'm not posting that Crasylegs is far better then Nike IMO, or whoever the Rams contracted for the design, but that just would not happen today and maybe that's part of the problem.