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PHDram
all of these "survetys" suffer the same problems. in this case, the survey is based on ONLY 500 responses plus you need to have a subscription to the athletic to respond. thus hardly representative. More importantly it likely contains 0 of the demographic group that the entire rebranding is targeted to which is 10-20 year olds. the survey reponses are also suggestive...i mean really "its ok, but i wouldnt buy the merchandise"? first off there is limited merchandise to buy at this points so whould one even know....? why not use a more traditional likert scale?
There has been nothing that indicates the logo is well received. My daughter said the big problem was in the testing. Whoever ran the testing should be fired.
~ max ~
“The consciousness of good intentions disdains ambiguity.” - Alexander Hamilton
