I think context is important here regarding Gurley's contract. Think back to what was going on in the prior years--the Rams were not signing anyone. Trumaine got franchised consecutively, Janoris didnt get paid, Tree and Quinn(who both signed) got traded, the Donald situation for years.. I remember thinking at the time players are going to wonder if they can get a second contract with the Rams. Though I dont believe in 'message' deals, I do think not signing Gurley given his production would have had negative moral effects on the team. Definitely does not excuse the deal but adds some why when looking at the contract in subsequent years.