I think the new unis will be an utter left-field take on what constitutes as a "new direction" for the Rams.
They really messed up the B&W along with the B&Y for the last 3yrs mixing the styles and giving the fan no sense of our team's base colors.
Only the NFL allowing the B&Ys this year changed and settled the situation a bit. A team's colors are CENTRAL to a team's identity and the Rams have really been very sloppy and unsure of how they want to go forward.
A few years ago, the whole B&W look was from a small - but very vocal- corner of the internet and Demoff thought it meant millions thot B&Ws were the look everyone wanted. Then, after the Rams moved back, it hit home that B&Y was the team's major identity for as long as most living folks remember.
So, the team is still selling old B&Ws along with B&Ys apparel - which sounds like that's good for bizness...
but it's not...
it's out of fan confusion. imo
I got a bad feeling they will miss the unis completely...HORNS or not...the color scheme is what is scaring me....
cuz the Rams do NOT know what they are doing or whom they are trying to please. imo
btw - The Chargers look very much like what we are doing with their W&B - B&Y combos cept they are doing them better.
"L'audace, l'audace. Toujours l'audace!"