I was referring to adults who have already gone through youth and H.S. football and through college. They've heard it all. Especially those who have grown up and played in the poorest of poorest environments. They know what "tough" is and Williams ain't gonna scare them into playing better. Maybe some pampered white kid who came from a middle to upper class background. But for most of these african american kids who came from a very deprived background Williams BS just isn't going to scare them. Like I said-they've heard it all. It's not new to them.