I don't listen to terrestrial radio much anymore having Sirius satellite and mostly watch NFL Network or ESPN as opposed to local sportscast on the news, so most of the hype I've seen is on a national stage.

But I will say the bandwagon is growing as OCRam pointed out.... I used to be the only guy around walking around with Rams gear on a few years ago.....now I see at least one person a day wearing Rams gear.... even in March.

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