You cannot argue that taking Jones at 37 is a reach. You can try to justify it as a good pick for need, but it is a reach.
We have a lot more needs than just WR. We have reached in the past several drafts for skill talent. TEs and WRs have been reached for, and what do we have? Also OL have been reached for. Same result.
Let it fall to you. Cook will be gone for sure. 3 of the 4 teams at the top can use him.
Then see what happens. If you really want that WR, trade down. There is some falling talent that will be valued by someone.
Lamp / Robinson should go to the Seahawks & Jags. Big drop on OL after that.
I like either of those two at 37, but if they are gone, trade out. There will be demand.