BEFORE and since the Rams moved to L.A. I have seen a TON of the blue n yellows on fans of ALL ages. As far as that marketing CRAP goes, most people roll their eyes at the WEEKLY change in the clown outfits that Oregon wears. Down here in Gator Land, they TRIED that "marketing" crap with Gator jerseys. Have yet to see one at ANY game. They do NOT sell!
Been a Gator and Rams fan for most of my almost 50 years.... I have received more comments from NON Ram fans when I wear the old blue n yellow more than any other jersey. Even when out n about in my Gator jersey, the remarks are not as much.
You call it living in the past. I call it ROCK FREAKING SOLID TRADITION!