Or else....
Goff is spectacularly unready, even by the standards of rookie quarterbacks, or
the Rams have no idea how to properly develop him. Goff did not look spectacularly unready leaving Cal, no one on the Rams coaching staff has developed a quarterback in this millennium, and Kaplan quotes Rams coaches stating that they won't change their offensive scheme (masterpiece that it is) to acclimate the rookie. So this mystery of whether Goff or Jeff Fisher's staff is the problem doesn't seem all that hard to solve.
The Rams need to start Goff immediately. If he really cannot outperform Keenum, then it's an indictment of the brain trust that traded up to acquire him, one that should cost all of them their jobs. That may be precisely why Goff isn't playing. Better to bury the kid on the bench and be thought a fool for one more year than stick him in the lineup and remove all doubt.
~ max ~
“The consciousness of good intentions disdains ambiguity.” - Alexander Hamilton