Keenum is nimble enough that this should have been a QB roll-out run pass option.
A TE drag or something along those lines.

This sort of play puts tremendous pressure on the D when you have a big back like Gurley lined up in a pro formation.

I hated the play. It's not like the Rams are adept at knocking guys off the ball. And it's not like Gurley has been good at finding holes.

And Keenum had been having a fine game.

Just flat stupid and uninspiring. Not good football.