And this team doesn't even really need the dynamic big play threat on the outside catching 50 yard highlight reel passes. They just need to convert 3rd downs on par with the league average. They need guys they can count on on 3rd and 7. Last year the Rams had the 8th worst 3rd down conversion rate in the league since 1991. 3rd worst in the last 12 years. Let that sink in a bit. That's really, really bad.... It has to change quite a bit this year.