I have refused to watch the halftime shows for many years.
My wife watched out of curiosity and was appalled. Not just at how bad quality, but how infantile if not simply vile.
If the NFL thinks this is what the wider audience wants, I think they are really wrong. At least I sure hope they're wrong. But it certainly is very PC and generation Z.
As for the ads; I didn't even understand half of them. Until somewhere along the way they finally showed the name of the company, I couldn't even figure out what the product or service was. Of course.....I'm old.