We have seen this before, just differently

There used to be a Rams team that had a great coach who had built a good culture but with a team that was struggling to win football games. The roster had a few Pro Bowl types that had just flown under the radar on a bad team. The coach looked inside and realized he couldn't get better results with the same solutions. So he decided to rebuild the entire offense in a new image. The idea was to take a popular, existing scheme and add wrinkles and answers not previously developed because not every team had players who could process information as well as that particular squad could. It worked famously until Tony Dungy's Buccaneers started teaching the league that the rules could be predicted and they could simply win in the red zone and create turnovers to limit the damage. Fortunately, the overwhelming talent on that squad was just enough to gain the championship but that would only last for three years before it disintegrated.

This is where today's Rams diverge significantly from that '99 team led by the legendary Dick Vermeil. Martz's scheme was, at its core, the Ernie Zampese offense. There were interations like when Faulk ran over the Eagles in the playoffs where the running game was the dominant focus but most of the attention was drawn to the receivers whose every route was a sight adjustment and left confused DB's littered in their wake. However, the fun only lasted three years as talent drained from the organization and Martz couldn't adjust his offense to limit the turnovers that ended many a season.

In his first few years as a head coach, Sean McVay has needed to rebuild his offense three times already. The fall of Todd Gurley and the success of the Fangio scheme forced coach to make his first big pivot as he expanded the offense to include Matthew Stafford's talent. But once that pinnacle was secured, much of the rented talent and coaching acumen was allowed to depart and the roster was being economically forced into reconstruction. But rather than scrap everything that had been built in the previous years, he reconstructed the ground game in a manner that allows them to run both power and zone concepts from the same formations with unique effectiveness due to the abilities of Kupp, Nacua, Avila, and Dotson in the running game. With Kyren's receiving skills, the same 11 personnel can effectively play as 12, 22, or even empty with both run and zone concepts available upon demand. Put ultra experienced Matthew Stafford at the helm now mind melded with Sean McVay and I submit this offense has better options available to them than any Rams offense of yore. Whether or not they focus and execute like previous champions or succomb to the vagaries of youth, this squad is prepared for the opportunity of a lifetime. Will they fizzle or sizzle? We will know soon enough