The Combine is a cash cow for NFL and TV.
It offers an opportunity for players to stand out and improve their draft stock, a VERY lucrative thing, indeed.
Teams get the medicals, the interviews, and apple to apple player comparisons on drills many of which are deemed FAR more important than the 40’s.
Far more efficient for all parties than infinite pro days all around the country that would be necessary otherwise.
GM’s get to privately explore endless trades with each other behind the scenes.
Coaches get to know each other and gauge possible future hires after mingling.
Hardcore fans follow the Combine to the Nth degree.
Heck, it seems like a win-win for all parties concerned.