I don't see it the same way you do at all. What I see in this short snippet is a coach who is meeting these guys on their level. Showing respect in a way that young players understand these days.
This is no longer the NFL a lot of us grew up with. This is the younger generation that loves to be told how good they are.
You have to give respect in order to get respect and he made sure to do just that and still delivered his message about what's the goal? To be the best.
I personally wanted Shanahan but I am liking what I have seen and heard from McVay so far.