Sometimes you have to what wonder what drives certain people...

After they have enjoyed success, made millions or tens of millions of dollars in their career, perhaps inherited some wealth and maybe never had to struggle much of their life to begin with.
Are they tough? Are they still motivated and driven? How do they respond to real adversity?
American culture and society has become soft, lazy and spoiled/entitled to begin with. The Rams have a reputation of being "soft".
Fair questions for who is to lead this turnaround.