Most American businesses for years operated on the premise that you cut costs in production, charge as much as you can for the product, pay staff as little as you can get away with, and work them as hard as they will take.
Smart businesses (and those who will thrive going forward) find and pay for excellence. They show they care about their employees daily, and not just lip service. Donald, Kupp, and Stafford are intrinsically motivated. Paying them and empowering them is the smart move our Rams understand