Rams needed to be methodical, take the 5 yarders here and there. Previous drives... Bengals switched to Man all the way.
Stafford was chucking the ball up on Go routes to Jefferson... you know that's not Jefferson's game. None of our backups are burners either.
That was one difference in that last drive, the recognition of what the defense was giving him and McVay calling plays against man coverage.
Then, Stafford going to Kupp as if he was the only receiver that can get them into position after midfield and finish them off.