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www.knbr.com]
Sorry if this has already been posted...
I was feeling that the momentum shifted when the Rams didn't go for the first down right before the half, and let SF get a FG and points on the board. Then getting the kickoff to open the 2nd half.
The article says that McVay running around the endzone actually fired up the 49ers. I didn't think much of it at the time, as I was celebrating the TD. But upon further consideration, geeze.
Kittle added in a comment about the Rams making body-bags comments, basically celebrating a bit too early.
If there's any validity to those comments, I dunno. BUT, something woke those @#$%& up.
