could be part ritual like wearing a certain pair of socks....could be he thinks his team can make those adjustments at half to make the other side be behind him switching up what they worked against 1st half. I kinda like the way he works it, but it could be a change up that the other side would/will not expect to kick off when winning the toss.
These teams know each other too well for mind games. This is a simple game IMO....who ever beats on the other guy 1st is taking it....that can be done on either side of the ball. They think they are in our head, maybe they are....RAMS just have to end it and put them down.....Instead of Bruce taking it to them and ending that last streak it's the new guys in HORNS that do it......They are still obnoxious just a newer version...end them on Sunday....It's gonna happen....Spank them and send them to bed.