Here’s oldnotdead…
IMO this move was more to keep him off the Packers or anyone in the NFCW. Had Odell gone to the Packers that would have had big implications for the Rams when they play in a few weeks. I'm not overly excited about the move at this point. It depends upon how he is used. Word is Jefferson gets bumped to a rotational WR, as he can play all three positions. So Odell simply replaces Jefferson.
What this does is ensure that teams will be forced to play that double and triple deep shell zones. Now, will McVay's pass attack to shift to the short and medium ranges to force them to come out of that, counting on YAC? If he does this could be a very good signing. I see this as a one-year rental at this point. More than anything, I think Snead was looking down the road and thinking the Rams may face the Bucs in the NFC Championship game. The Bucs went out and signed Antonio Brown to go with Chris Godwin and Mike Evans. Now the Rams counter with Woods, Beckham, and Kupp a much better trio.
Considering McVay's hyper aggressiveness, he probably will threaten the secondary with at least 2 deep routes and one mid-range with Higbee as Stafford's dump off. The Rams now have 3 starting WRs as legit deep threats and DCs have to now cover that. Teams will be in nickel and dime secondaries the entire game.
The run attack should benefit as much as anything. This season is turning out to be one of the wildest I've ever seen.
That said you have to give it to Les Snead. The Rams have a GM with iron balls. No cap? No worries. I just think of it this way. Better Odell on the Rams than the Packers whom they still have to play, or anyone in the NFCW.