I am curious if anyone has an estimation to the cost spent re-branding? They said they worked on it for 2 years? I am also wondering if the reason they are not scrapping the new logo right now despite the LOUD Backlash is that the cost to re-brand after a failed re-brand would be astronomical? Anyone have any ideas??
On a side note I cant believe they did not do serious focus testing with this. On top of that I am not surprised the uniforms have not be released. All everyone has is time on their hands and another debacle would just give the masses a larger platform and time to show their displeasure. I am praying that they are scrambling on fixing this someway somehow
