WHY was the whole process such a big secret / mystery?????

THAT is the big question I have. Just how hard would it have been to keep the fans ON BOARD step by step. Show us several options. Get feedback and a general consensus and have a conclusion that is a merchandise slam dunk across the board. BUT NOOOOOOOOO!! We had to have a few years waiting......Being told fans would be involved (Yeah right!)........Juvenile Tweets by Demoff..........All for such an anti climatic day???

Demoff.... Next time why don't you guys ask.......GASP!!!!.....RAMS FANS.....and not some graphic designer who probably just last month came up with a mask for a runway model to wear???