I think it's interesting that there's an emphasis on the name of the city in the new logo (if that's really the new logo) rather than the team identity (Rams) in the logo. At least it appears that way to me. I just don't look at it and think "Rams". The horns are a bit too modernized for my taste because they're not easily recognizable as horns. It looks more like the letter "C". Is that a nod to the Chargers? I'm not an artist nor am I in marketing, but it seems to me that this whole thing ... from the design to the introduction to fans could have been done so much better.
I won't be buying any new Rams merchandise with that logo, that's for sure.
Edited 2 time(s). Last edit at 03/09/2020 04:01AM by MamaRAMa.