Cooper Kupp is the straw that stirs the drink and the Rams were a much better offense in those early season games and had the appearance of last year's offense when Kupp was the center piece, focus, of the offense.
I get opposing teams were starting to take him away and having diversity is needed to keep the defense on their heals, but there should have been counter punches on scheming to get Kupp the ball in space so he can make those devastating runs after catch. When he creates big plays, is when this offense wows you.
Love Coach, but he is missing the boat on this one.