To me its because Goff is just about as exciting as unbuttered toast. The league, fairly or not, caters to superstars or players that are exciting and get people to watch. Its why GOAT, Brees, Mahomes, Rodgers and even Lamar Jackson get these calls. They make the NFL money. Goff does none of that. No one that isn't a Rams fan tunes in to see Jared Goff. At least not this years version of Goff:

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Don't waste your time looking back, you're not going that way. - Ragnar Lothbrok