The breakdown of Rams targets below:
Kupp 84
Woods 57
Cooks 41
Everett 39
Higbee 22
Gurley 21
Reynolds 17
I agree with the blocking. However, also consider the scheme. Heavy playaction--where you want the defense moving to and reacting to the HB action. The goal is to throw downfield. Not a great answer but something at least.
