Goff is typically around the 10th-11th rated QB for standard fantasy formats. Mahomes, Watson and Rodgers are the top 3.
Brady is not being drafted in most leagues since he is outside of the FFL starter's role based on projections. Being a good player and a winner does not always equate to good fantasy numbers. As bad as Jameis Winston is, his numbers are actually better than Brady's. Screwy but true.
I have my money ball draft this Saturday and have Kupp pegged as a 5th round selection even above Cooks and Woods in a full PPR format. I was worried about his recovery but he seems 100% now and we all love the guy. He really makes this offense go. My concern is with Gurley. He is falling anywhere from late 1st to late 2nd round and I really want him just not at the 4th pick (10 team format). I pray that he falls to 17. In most of my mock rehearsals he is there about 1 in 3 times.
I had Everitt as an early sleeper and still love the upside but he is not being drafted anywhere so he could be snatched as a FA should he move above Higbee and McVay/Goff start targeting him. I really struggle every year between my heart (the Rams) and my logic (BPA) so I feel the pain. But I think it is one that every fan that plays FFL feels for their real team.