All of their games will be challenging

The Rams have a target on their backs.
They are coming off a Superbowl appearance, have the #1 player in the NFL on their team, are media darlings, and are a flashy offensive team with a hot young HC who dates an even hotter lady.
.
Every team will have their game with the Rams circled on their calendars. They'll be up and sky high.

Rams are going to have to be better this year than last just to maintain the same finishing record.