it's base, and not the mind set of a player actually wanting to commit to the degree required to WIN a Lombardi.

I don't hate the players.. and it's VERY understandable... and NOT retaliating or being dumb isn't as easy as just saying 'don't do it'... but I want this team to be focused on the prize... above the 'average'. Rams shouldn't settle for just being 'normal'.. in the words of Herb Brooks -

"You can't be common, the common man goes nowhere; you have to be uncommon."... - JamesJm