The Rams are getting as much hype as New England these days. They are undefeated. So teams are really amped up to beat the Rams. That's just sports.
Doesn't mean that they can or will.
But the other thing is this: the team that is all juiced up to beat another team, and comes close but doesn't, is usually not nearly as good the next week; they're often emotionally drained. Look how it was with the Niners after almost beating GB, and then having to face the Rams.
Now GB is probably going to be emotionally drained as they have to face New England. I suspect they'll get their butts kicked.....bad!