Whatever the reasons for the delay in getting a long term deal, the club has done an exceptional job of making new throughout the off-season
Big off-season trades, pre-trades prior to the draft, trades of star players away to other teams, signing guy to long term deals.
Pretty much assuring a lot of news. No doubt their ability to gain attention while building a very expensive stadium, and keep what appears to be a very competitive roster together or make it better:
All orchestrated to keep the Rams in the news cycle.