Re: This uniform thing is pretty simple, IMO...

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max
The way I see this is that the Rams want the current uniforms to be ugly. Fans will be so happy to be rid of them they will embrace the rebrand uniforms with open arms. Using throwbacks now is too risky.

When I think of it this way it’s less frustrating. This is just marketing. Don’t listen to anything they say. They can’t tell you the truth.

lol...if you can't stand watching the uni's just watch in B+W. They look a LOT better. The white horns really "pop" on a B+W tv.

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#HelmetHornsMatter

“Well, the color is good, I like the metallic blue,” Youngblood recently said while laughing, via NFL Journal. “The horn is terrible. It looks like a ‘C.’ When I first saw it on the logo I honestly thought it was a Charger logo.

“Now when I see it on the helmet, it just isn’t a ram horn. There is no distinct curl like a mature ram horn. I don’t know how the Rams could get that wrong. That is your symbol and it has been for what? Seventy years or more? Longer than I have been alive? It’s just not us, it’s not the Rams.”---Mr. Ram Jack Youngblood