"the good folk of SoCal, come on, get behind YOUR team!"

Therein is the problem. For many in "So Cal" " their team" is the Cowboys, the Giants, the Saints, the Hawks, even the dreaded Niners. Lets just say that those "Ram fans" who have stayed away because they thought the Rams were not good will now come back and occupy some seats. That's about the best we can do in this area of the world. We can't change fans of other teams who live here just like they can't change us.