Model center breathes life into Rams, Chargers stadium in InglewoodAlden Gonzalez
PLAYA VISTA, Calif. -- Stan Kroenke isn't just building a stadium; he is altering an entire sports landscape.
The 70,000-seat, open-air facility that will be shared by the Los Angeles Rams and the Los Angeles Chargers in Inglewood, California, by 2020 is merely the centerpiece of a $2.6 billion, 298-acre sports and entertainment district that will be three and a half times the size of Disneyland. It promises to be a year-round hot spot that hosts the world's most important sporting events and quickly becomes one of L.A.'s most iconic venues.
Eighteen months ago, Chris Hibbs, chief revenue officer and general manager for this project, asked himself an important question: "How can I replicate all of that in 11,000 square feet?"
It eventually brought him to this pocket of West Los Angeles, to a 1.3-square-mile neighborhood that experienced a sudden influx of tech companies and is now commonly referred to as Silicon Beach. On the fourth floor of a glass-encased building that belongs to a consumer electronics company sits the premiere center for Kroenke's L.A. Stadium & Entertainment District at Hollywood Park. The center, which is an interactive showcase of what's to come, launched Tuesday and is now open for those interested in purchasing luxury suites at the new stadium.
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