I don't think the two are mutually exclusive. I liked "Gotta Go To Work"... worked for me... fired me up. And not a chance in HELL I though the 'slogan' would cause problems and ain't a chance in hell you can convince me it did.
As you get old, like me, it is probably true that unless incredibly original 'slogans' don't play all that well... but they do with youth, as I think they should. It is a 'boys game', after all. Me, my kids, now my grandkids all watched 'pump me up' movies, now YouTube as well, and leaped into the air with enthusiasm. Slogans that same.