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LARams17
I think ESK will give serious consideration to the 'splash' factor. They will be selling PSLs come the first of the year and they will be much easier to sell with a 'splash' coach leading the team.
What we don't know is if ESK feels someone like a Petersen (or insert anyone not named Harbaugh, Gruden, Saban, Meyer, Peyton, etc.) carries enough splash.
If the new GM and HC are winning games, the fans will fill the seats, 17.
And buy the beer and hot dogs, too. Not to mention the Rams gear. Plus enjoy the favorable press and all the trimmings.
A "non splash" HC that wins consistently will be a far bigger asset to Kroenke than ANY "splash" HC that fails to win.
Now, the trick is to know which is which.
That's why I think that the hiring of a high caliber football exec is Job One.