Demoff's comments yesterday were undoubtedly aligned towards his conversations with Stan in what the owner wanted, and from what I read it was about the right coach moreso than the media impact side. Now, granted, that might still take a detour once this media circus starts in earnest with interviews of candidates, but I think this is going to be a very thorough search vice an attempt to placate the press.
I was listening to 570 this am and they were discussing Jimbob Cooter and how he wasn't a fit, and to me it's not really about all that. LA doesn't give a flying F how media savvy you are. LA will adjust to whoever they bring in, provided that coach wins. That's it. So from KD's comments I think the Rams understand that.