I think have used play action. Successfully at Times as ZN alluded to and they do need something different as you and Tory say but it's gotta be more than just using a different guy pacing the same steps.
We should be able to run the TE post for example are we doing that? .
I'll Take more passes to Tavon even if it's hitch pass its with a side cleared against man coverage which probably means at least 3receivers flooding a opposite side.
If we use Cunningham or Brown 2-3 plays a game at FB and give them some quick hitters dive plays that could result in Gurley being freed up a pitch play.
Just start over.
None of that would hurt.