`People on the Rams staff and people in the media will develop relationships and the coverage will get better as time goes on.

This doesn't happen after several weeks, it takes a lot longer than that.

I think everyone should be patient, and should ignore the "hype" reporting that LA is going to bring to the front of the line right away.

The people who are good at the craft will slowly surface as the first season unfolds and it may even take a second season.

Keep your eyes and ears at Wyche for now though. He rocks some "know how".