Too many people sell young football fans short.

I keep hearing how the Rams new logo and merchandising is targeted towards young fans. My two boys are 21 and 19. My Wife's two boys are 19 and 18. All four have always LOVED football. All four are video game JUNKIES and all four usually cringe at TRENDY attempts by Nike to update things. My two Step Sons are HUGE Georgia Bulldog fans (YUCK!!!) and I recall when UGA came out with the chrome helmets, they HATED them! And they were about 12 and 11 at the time. I have asked all four what the vibe is with their friends and they all say that many young do like the flashy new stuff but more like tradition. Tradition IS things being passed on.... My boys obviously picked up football by watching with me. Just like I used to watch with my Dad. The HUGE love of the NFL is based on tradition. And MANY young people DO know that. Look at the top fan bases of NFL teams around the country. There's ZERO denying the common theme. Tradition has not been screwed with.