This uniform thing is pretty simple, IMO...

The way I see this is that the Rams want the current uniforms to be ugly. Fans will be so happy to be rid of them they will embrace the rebrand uniforms with open arms. Using throwbacks now is too risky.

When I think of it this way it’s less frustrating. This is just marketing. Don’t listen to anything they say. They can’t tell you the truth.

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~ max ~
“The consciousness of good intentions disdains ambiguity.” - Alexander Hamilton