They'd make up for the price cut with more butts n seats. I know it was just Arena League but the first year of our Jacksonville Sharks, they had $10 seats and you could get a Hot Dog AND Coke for $5. The Arena was always SLAMMED! Within 2 years, prices jumped and attendance dropped. That first year, I took me and my boys to a couple of games at a TOTAL coast (Parking too) of $55.